Leading Wholesale Liquor, Wine & Craft Beer Supply in Australia
If you run a restaurant, bar, independent bottle shop or supermarket in Australia's highly competitive liquor industry, finding the right wholesale distributor is crucial to your bottom line. Traditionally, venues have had to juggle multiple distributors to build a diverse beverage menu, dealing with bloated supply chain costs and high minimum orders.
Farrah’s Liquor Collective (FLC) is changing how venues source their alcohol. By championing a direct producer-to-consumer model, FLC cuts out the middleman to bring the cellar door directly to you. Whether you are looking for premium Australian wines, independent craft beers, or boutique spirits, our wholesale portfolios deliver unmatched taste, value, and fun.
Explore our primary wholesale distribution portfolios below and discover why Australia's smartest venues are switching to the FLC.
1) Boutique & Independent Wine Distribution
Sourcing wine that stands out on a wine list can be a challenge. FLC’s wine wholesale division focuses heavily on independent and boutique vineyards across Australia's premier wine regions, at massively reduced prices delivering more margin to your business. Our Panel of experts source only the best quality wines at prices that other distributors cannot match. Our motto, "Quality and Price matter,service essential".
Our pricing does not change week to week and our entire portfolio is available online which gives you 24 hour access for your convenience. No minimum order quantities allows for unsurpassed control of inventory management helping cashflow and profitability.
The Portfolio
From rich Margaret River Cabernet Sauvignons to crisp Highland Rieslings we only list the best of the best , our wine selection is curated to offer venues high-margin pouring options and premium bottle-list exclusives. With our vast supplier networks we deliver wines of high quality at prices not attainable by traditional distributors.
The Advantage
Because we work directly with the winemakers and cut out supply chain costs, your venue pays the best possible price for high-quality wine, allowing you to maximise your by-the-glass profit margins and bottle margins up to 80%.
For retail client, you too benefit from offering your customers up to 70% off normal RRP while maintaining margins between 40% and 50% with the wines on special, engaging our system delivers you market leading products and pricing which the large retailers do not have.
2) Australian Craft Beer & Cider Supply
The demand for independent craft beer continues to dominate the hospitality sector. FLC’s craft beer portfolio is built on Matt's deep commitment to flavour and supporting independent brewers. Our range is growing all the time but we do keep beer very tight. Our philosophy is to deliver small independent breweries to our wholesale clients that make a difference.
The Portfolio
We distribute a constantly rotating selection of local craft ales, lagers, stouts, and ciders, alongside reliable commercial mainstays.
The Advantage
We source directly from the breweries, ensuring the beer arrives fresh. Using FLC's unique wholesale model you do not have to buy large quantities reducing your cashflow requirement.
3) Premium & Artisan Spirits Distribution
A world-class backbar requires a mix of reliable rail spirits and unique, top-shelf artisan bottles. FLC’s spirit division supplies venues with an incredible range of local and imported spirits.
The Portfolio
Our catalog features everything from Beachtree Organic Australian Gins to exclusive 33-year-old Scotch whiskies and premium liqueurs.
The Advantage
Give your mixologists the tools they need to create signature cocktails with boutique spirits that your competitors don't have access to, all at direct-to-venue wholesale pricing and no minimum quantities.
Why Open a Wholesale Account with FLC?
Eliminate the Middleman and Other Cost Structures
Our unique business model is designed to support the producer while creating immense value for our wholesale partners. By eliminating the supply costs and middlemen we deliver the savings to you, lowering your cost for similar products by up to 40% plus which goes directly to your bottom line, imagine adding another 30% margin to your bottom line on your wine supply.
24/7 Online Ordering
FLC recognised that venues need to order when they want any time of the day. Our online system puts you in control of your ordering. Very quick and easy to use with 24 hour access allows you or your manager to never run out of stock again.
Because time is important to all owners and managers, our online ordering means minimal time wasted talking to reps. We are available through normal business hours when you need us eliminating unwanted sales calls from reps or sales contacts. You decide when you need us and we come running.
Consolidated Ordering
Stop managing invoices from ten different suppliers. Get your wine, beer, and spirits in one streamlined order.
Compliance & Reliability
We are a fully licensed and compliant wholesale distributor (ABN: 33 102 748 845 | ACT Liquor License Number: 14005716) with strict delivery protocols ensuring your stock arrives safely, legally and quickly.
Apply for a Wholesale Trade Account
Ready to improve your venue's margins and access Australia's best independent producers? Apply for an FLC Business Account today.
What you will need to apply
- Your Registered Business Name and ABN.
- Your current State/Territory Liquor Licence Number.
- Primary contact details and delivery address.
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